by Mike 

February 7, 2021

When it comes to setting up your YouTube account, there are many tutorials online that will guide you through the actual sign-up process, so we won’t cover that in this post.

Instead, we’ll kick things off by talking about what really matters:  The focus of your channel.

The truth is, laying the groundwork for your channel early on is key to your success.  In fact, the one thing that often separates successful channels from flops is in careful planning.

First, you want to make sure you have decided on one main topic for your channel.  Coming up with a strong theme will make it easier for you to grow your audience.

And while you aren’t stuck creating content for only one niche, when you’re just starting out it’s always best to focus on one specific topic rather than trying to cater to multiple audiences.

You can scale your business later by creating additional content that will attract other segments of your market.

The key is to create a channel that is focused and delivers content that is relevant to one main niche.

So, begin by jotting down ideas and notes about the kind of content you want to create. 

Research your market in order to better understand what kind of information they’re looking for, what style of content and overall tone are they most likely going to be attracted to and what can you do differently from other channels in your market?

Quite often, the most successful channels are created based on topics you are personally interested in and passionate about.  And of course, you want to tie your content in with your existing products, websites or blogs.  

The idea is to create one seamless brand where you’re visible on all major platforms, so connecting your YouTube channel with a blog that offers a text-based component will reach a wider audience and help you maximize exposure.

If you aren’t sure what your channel will be about you’ll want to spend some time figuring it out before you go any further.  Again, this goes back to researching your market so you can find areas that are lacking in content.

Fulfilling a need in your niche with content that is in-demand but not widely available, will be the easiest way to launch your channel with little marketing needed.

If you need extra help coming up with a focus and theme, here are a few popular themes used in many successful YouTube channels:

How-To/Tutorials/DYI:
These channels are always popular because they teach specific skills. Whether your channel will provide tutorials for things like software, marketing, website building or making money – OR – you create a content based on home improvements, interior design or saving money with renovations, this type of channel is always in demand.

Best of Clips:
Think of these videos as round-ups of popular videos. It could include content like “Funniest Home Videos”, or “Top 10 Vacation Spots”. The possibilities are endless. Just make sure you aren’t infringing on anyone’s content and that you have the right to include segments of videos.

Travel Channels:
People are always looking for reviews on places to vacation and what type of activities are available in these areas.  You can easily monetize a travel channel with sponsorships later once your audience grows.

Tech Videos:
Always a popular topic, tech videos simplify technology.  You could feature reviews of products such as computers, mobile devices and other gadgets or cover tech news.

Crafting:
These channels cover everything from creating crafts, selling crafts and everything in between.  Many of the popular channels teach people how to create handmade crafts but there are dozens of ever-growing channels that show people how to create digital-based products to sell on sites like Etsy or Shopify.

There are so many other channel themes that are in-demand and profitable, including gaming channels, podcast-style channels, story-time videos, fitness and health based channels, cooking channels and even channels dedicated to exposing online scams.

The idea is to research your market, analyze the top 10 YouTube channels in your niche and create a plan for your channel before you even begin to create content. That way you have a clear blueprint in place that will guide you with clear direction and a strong focus.

Regarding Channel Names:
If you haven’t yet decided on a name for your channel, you’ll want to consider this very carefully. Your name represents your brand, your business and tells potential subscribers what to expect from your channel.

This means you don’t want to choose something generic or vague that people won’t instantly associate to a topic. 

While there are countless examples of successful Vloggers who created a channel in their personal name, it’s often much easier to launch a channel and connect to your target audience if you choose a channel name that represents the type of content you’ll be offering. In other words, your theme.

This means that you first need to ensure that you understand your market and what kind of content they’d be interested in. 

Creating a successful YouTube channel requires a strong focus on specific content formats.  Creating a random channel that tries to be all things to everyone will make it hard, if not impossible, to build a recognized brand and to stand out.

Instead, you want your content to be geared towards one main niche.  At least when you’re just starting out.

Again, while you aren’t restricted to creating content in just one niche, by deciding to focus the initial phase of your channel on one segment of your market, you’ll be able to launch faster, grow a following easier and solidify your brand.

Plus, it’ll be easier to create a content plan and schedule if you take a laser-focused approach to launching your channel.

Tip: You also want to make sure that the name you choose has an available domain, or closely related one.

You’ll want to register that domain in advance, before you even launch your channel. Acquiring the domain as well as the username on all popular social media platforms will help you protect your business because it puts you in full control of your brand.  

Plus, it’s a great place to sell merch later on!

About the author 

Mike

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